Customer questionnaires/comment cards

• Because the waiter may forget to relay your comments back to  the chef or the manager, many restaurants prefer to put a comment card on your table and ask you to complete it before you leave. Other businesses do this too. Cards are available in tesco stores for customers to complete if they have a comment or suggestion to make.
• many businesses want more information than would fit on a comment card so they issue questionnaires for customers to complete. you will often find these in hotel rooms and many travel companies issue them at the end of a package holiday. Questionnaires may be sent more widely - to existing customers and previous customers who have not made a purchase for some time to find out why. This is because, as well as feedback, they also provide useful information about the 'typical;' customer. However asking about salaries or ages must be done tactfully because many people object to answering these types of questions.
• many organisations send out regular online questionnaires to a representative customer group to check their views.
• For example: debenhams asks for feedback on a wide range of topics, from store layouts or advertising campaigns to its store cards and credit cards.

Comment card:

Questionnaires:

 

Comments

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