Mystery customers?
- Some retailers employ mystery customers to visit their own stores to assess staff. they may also check competitors stores to compare service levels. They will be interested in factors such as the following ;
- Speed of service.
- The way in which the service was delivered
- the attitude of the sdtaff
- the quality of the finished result.
- It is not only retailers that use mystery customers. one health authority has also employed then to check if doctors and nurses are washing their hands.
- Examle:
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